Reasons for Fluctuations in sales as explained by Jonathan Tichich

As an experienced player, Jonathan Tichich says that the sale of a company depends on the whims of its targeted demographic. Their consumer’s spending pattern is crucial in shaping the sales graph. Prevailing economic conditions also acts as a backseat driver and affects it.

For big corporate houses there can be many reasons for sales fluctuation. Some common ones are:

1. Actions taken by competitor houses. They do so by opening their stores or promoting their brands in your targeted demographic or areas. They can also achieve it by altering the way they sell, such as going online.
2. Weather is also a big reason for fluctuations. It can cause delay in delivery and hence give your competitor an edge.
3. Sudden change in your merchandise or its marketing strategy will also repel your steadfast consumers. Jonathan Tichich advises you to do so in a snail mail fashion, giving ample time to consumers for adapting.
4. Variation in population or demographics is bound to cause fluctuations. Try to model your product on the new demographic as much as you can.
5. Timing of promotional events is a crucial aspect. Delay in doing so will give your competitors a head start and will surely incur you heavy losses.
6. Are Customers starting to lose faith in you? It happens because of bad reputation in after sales services. Try to make your consumer comfortable and address his problems without any delay.
7. You might be offering wrong products at the wrong place or at the wrong time. Jonathan Tichich explains it by using a simple example. If you offer you’re 56k modems in Nigeria or any third world country, it is bound to sell like hot cakes. If you offer same in modern Europe, it might not sell even a single piece.
8. The last but not the least is decreasing quality of your products. Why will a person buy your bad quality products when he can buy a perfectly good one at the same cost from a competitor brand?

Above mentioned reasons is just the starting end of an infinite chain. You will need some professional help from major players like Jonathan Tichich in identifying the right reasons and taking adequate measures to address them.